The integrated technology solutions company, Lectra, has recently appointed Emmanuel Mussault as director of marketing intelligence and communication. Based at the headquarters in Paris, Mr Mussault is to analyse the new challenges of the markets, including fashion, in which Lectra operates, anticipate its customers' future challenges and increase Lectra's brand awareness. Mr Mussault has over twenty years of marketing and sales experience with large luxury companies and fast-moving consumer goods. After twelve years in the luxury sector with international commercial management positions in Chanel, Caron-Revillon, Boucheron and LVMH, he joined the Nestle Group in 2001, where he held executive marketing and sales positions for 10 years. While he was in charge of the development of Vittel and Contrex in Europe and America, he integrated the company Nespresso France. Later on, he was director of development, more specifically in charge of B2B markets. He also founded SmartBridge in 2010, a growth driver and strategic partnership consulting company.
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