In a recent survey conducted by the Hong Kong Trade Development Council (HKTDC), middle-class consumers in mainland China ranked Hong Kong first in fashion and accessories. The survey conducted in six cities targeted middle-class consumers in the 20-54 age group with personal or family income of 3,941 yuan and 9,888 yuan, respectively per month. A total of 1,050 consumers responded to the survey (Table 1). To the question that why they preferred Hong Kong fashion and accessories, many respondents replied that Hong Kong products and services, while amalgamating the elements of international trends, are more acceptable to them. Some indicated that they get to know international trends through using Hong Kong products and services (Table 2).
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