The first Hong Kong Mode Lingerie Exhibition, organised by Eurovet, will be held on April 3-4 at Hong Kong Convention & Exhibition Centre. Eurovet is a French organiser of lingerie exhibitions, such as the Lyon Mode City in Lyon, France, and the Shanghai Mode Lingerie, in Shanghai, China. "The Asian market is very important for the lingerie industry," said Chantal Malingrey, head of the Lingerie Division of Eurovet at a press conference in Hong Kong on February 13. "So we decided to launch Shanghai Mode Lingerie two years ago. Now we have decided to launch the first Hong Kong Mode Lingerie to cover the Asia-Pacific area. Our lingerie strategy is: Business, Fashion and Networking."
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