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ITMA 03 Preview 2 ― Show must go on

机译:ITMA 03预览2 ―表演必须继续

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摘要

In the 52 years of ITMA's history 13 exhibitions have been held, and the number of exhibitors and the exhibition space steadily increased until the 1991 show in Hanover, when the show covered a record 185,543 m~2. ITMA has since been on the decline, to 158,000 m~2 in 1999. Regulations about admissible exhibits also have been relaxed, and the exhibits' quality has deteriorated in consequence. Since the Gulf War in 1991 security has become a problem; this year SARS also has impinged on the economy and societies of the Far East. Now therefore ITMA must cease to chase after gigan-tism, pricing policies and the selection of venues must reflect a pragmatic approach, and the show must become more market-oriented. Relations between organisers and exhibitors must meanwhile be harmonious, with the latter being treated politely by the former. Fairground rules and regulations should never be changed suddenly, as the traditional exhibitors treat ITMA every four years as a temporary working station.
机译:在ITMA的52年历史中,已经举办了13个展览,直到1991年在汉诺威的展览为止,参展商的数量和展览空间稳步增长,当时展览面积达到创纪录的185,543 m〜2。此后,ITMA呈下降趋势,到1999年降至158,000 m〜2。关于可接纳展品的规定也得到了放宽,结果使展品质量下降。自1991年海湾战争以来,安全已成为一个问题。今年,SARS也影响了远东的经济和社会。因此,现在ITMA必须停止追赶巨型主义,定价政策和场地选择必须体现务实的态度,并且展览必须更加面向市场。同时,组织者与参展者之间的关系必须和谐,前者应礼貌地对待后者。传统的参展商每四年将ITMA视为一个临时工位,因此,展览场的规章制度不应突然更改。

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