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The fairs in Florence

机译:佛罗伦萨的集市

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The 64th Pitti Immagine Uomo, held at Florence on June 19-22, registered a 15% increase in the number of Italian buyers, at 13,697 as against 11,910 in June 2002, and foreign buyers 10.5% up at 8,662. The final attendance figure, at a record 22,359, is 13% up, making the sixth summer Pitti Uomo running to register an increase in buyers. Pitti Uomo, the opening appointment of the textile and clothing season, is the first "test", say the organisers, for understanding the mood of the market and trends, and the occasion for making the first forecasts for the current year. The signals from Florence were positive, supported by an offer of collections at once complete and rigorously selected, by the quality of the presentations, where a wealth of diverse styles and trends unite, and by the capacity for interaction between communication and marketing to promote events and enhance the trade fair.
机译:6月19日至22日在佛罗伦萨举行的第64届Pitti Immagine Uomo拍卖会,​​意大利买家数量增加了15%,从2002年6月的11,910名增加到13,697名,外国买家数量增加了10.5%,达到8,662名。最终的出席人数达到创纪录的22359,增长了13%,使第六届夏季Pitti Uomo吸引了更多的买家。组织者说,Pitti Uomo是纺织品和服装季节的开幕式,它是首次“测试”,旨在了解市场情绪和趋势,并为今年做出第一批预测。来自佛罗伦萨的信号是积极的,这要归功于一次完整,严格挑选的藏品的提供,演示的质量,多种多样的风格和趋势相结合的展示,以及沟通与营销之间的互动能力以促进活动并增强贸易公平。

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