In the Association for the Promotion of Swiss Fashion and Textile Designers, Rieter found a professional partner. With the Fashion Hall, the Association offers the expertise and infrastructure to implement collections. It was thanks to the Head of the Association, Nicole Schnetzer, who is also Manager and Creative Director of the Walk of Fashion, that the designer for the project was found. Irene Schutz, winner of the Walk of Fashion 2006, created the entire collection based on Rieter's corporate design that was introduced already in 2006.
展开▼
