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Baeumler: Relaunch focusing on old strengths

机译：鲍姆勒（Baeumler）：着重于旧优势

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Since the beginning of the year, B?umler has been in the process of repositioning itself on the market under the management of B?umler Fashion GmbH and is reviving old strengths. The merchandise, craftsmanship and above all the fit are the centre of attention and are continuously enhanced and refined by a small team. "The international market in particular has reinforced our trust in the product B?umler. The hope that we would continue to serve the market was expressed by many of our important customers," emphasises Erwin Terbuc, whornas former international sales manager for B?umler AG now completes the leadership. It was also noted that hundreds of articles are unnecessary. The lower complexity of the collection is seen as a big opportunity for the new brand image, which previously was not the case at B?umler AG. The focus is on the classic black label and modern white label. In addition, to win back customers, suits will be made in the same production establishments, just like in the old days at B?umler AG. "We cannot allow what we have built up to simply disappear," says Siegbert Fiebrig, Manager at B?umler Fashion GmbH referring to the motivation of the 15 employees of the former B?umler AG to start over again. The consortium Berwin&Berwin and Jason Gerrard acquired the brand rights to B?umler from the portfolio of the insolvent B?umler AG.
机译：自今年年初以来，Bumler一直在Bumler Fashion GmbH的管理下重新定位自己的市场，并正在复兴旧的优势。商品，工艺和最重要的要件是关注的焦点，并且由小团队不断完善和完善。 “特别是国际市场，我们对Bumler产品的信任得到了加强。许多重要客户表达了我们将继续为市场服务的希望，” Bumler的前国际销售经理Errwin Terbuc强调说。 AG现在完成领导。还注意到，数百篇文章是不必要的。降低产品系列的复杂性被认为是新品牌形象的巨大机遇，而以前在Bumler AG中却并非如此。重点是经典的黑色标签和现代的白色标签。此外，为了赢得客户，就像在过去的Bumler AG中一样，西装将在相同的生产场所生产。 Bumler Fashion GmbH经理Siegbert Fiebrig表示：“我们不能让我们积累的一切完全消失。”他指的是前Bumler AG的15名员工重新开始的动机。财团Berwin＆Berwin和Jason Gerrard从破产的Bumler AG的投资组合中获得了Bumler的品牌权。

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    《TextilMitteilungen》 |2010年第9期|P.160|共1页
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