After a long lull, apparel retailers are seeing a revival in demand, led by Tata-owned Trent, Aditya Birla Fashion and Retail, and Kewal Kiran Clothing, on higher contribution from private labels, discounts and recent retail expansion. Though the economic slowdown has impacted demand, consumers, especially from tier-Ⅱ and Ⅲ cities, have turned more brand-conscious and are wary of the quality being delivered by online fashion retailers. For instance, West-side, the retail subsidiary of Trent, recorded nearly 85 per cent growth in revenue in the first half of this fiscal, with higher contribution from substantial sales growth from stores that have been in operation for at least a year. Analysts have attributed the higher sales from such stores to the company's focus on private labels and enhancing the shopping experience.
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