Marks and Spencer revising its position enter Indian wardrobes

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Marks and Spencer revising its position enter Indian wardrobes

机译：马莎百货（Marks and Spencer）改变立场，进军印度衣柜

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British retailer Marks and Spencer (M&S), which was perceived as a high-end brand, has undertaken a shift in strategy by positioning itself as a mid-premium retailer for India. "We are a value retailer globally and that is the positioning we want in India as well. Besides this, we are also tweaking our stores to provide a more international experience to our customers," Venu Nair, Managing Director, Marks and Spencer Reliance India, said.

机译：被认为是高端品牌的英国零售商Marks and Spencer（M＆S）通过将自身定位为印度的中高端零售商来进行战略转变。 Marks and Spencer Reliance印度董事总经理Venu Nair表示：“我们是全球价值零售商，这也是我们在印度想要的定位。除此之外，我们还正在调整商店，以为客户提供更多的国际体验。” ，说过。

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《Textile Trends》 |2013年第2期|53-53|共1页
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Marks and Spencer revising its position enter Indian wardrobes

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