British hard seltzer brand Berczy plans to scale up its production after raising £450,000 (US$626,000) from an American private equity company, to capitalise on growing demand for the fruit-flavoured alcoholic beverages. The company, whose low-calorie drink is sold in three flavours, will also use the proceeds to "build its sustainability credentials", according to its founders Nick Graham, Matt Richardson and Nick Johnson. "As the hard seltzer concept becomes increasingly visible in the UK, we are looking to be at the forefront of the movement, championing our British roots, sustainability credentials and most importantly, getting our delicious drinks into people's hands," Graham was cited as saying in a drinks industry magazine.
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