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Meeting the rise in organics

机译：满足有机物的增长

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There is change afoot in the North American processed food business, and it is having an impact on the canmakers that supply the sector. In the last year there has been concerted effort by the leading food processors to improve margins. Furthermore, the companies - which include Campbell Soup, ConAgra and Heinz - are all focusing on organic products that appeal to higher-income consumers. The manufacturers are changing their mix of products, reducing the proportion of lower-priced foods, which have hurt their margins and profit growth. ConAgra's chief executive Sean Connolly indicated in his recent conference call with analysts that the company understands the "elasticity effect" tied to its new pricing, which resulted in lower volume; which was down by 3 percent in the company's latest quarter at the end of last November This also involved repositioning products in the market at a higher price point such as its Banquet line of frozen foods. Connolly noted, "Not every consumer will transition with the brand because a few are only about price." ConAgra is building its product portfolio to participate in the growing market for upscale packaged foods.
机译：北美加工食品业务正在发生变化，这对供应该行业的罐头制造商产生了影响。去年，领先的食品加工商共同努力提高利润率。此外，包括Campbell Soup，ConAgra和Heinz在内的公司都专注于吸引高收入消费者的有机产品。制造商正在改变他们的产品组合，减少了低价食品的比例，这损害了他们的利润和利润增长。 ConAgra的首席执行官肖恩·康诺利（Sean Connolly）在最近的分析师电话会议上表示，该公司理解与新定价相关的“弹性效应”，从而导致销量下降。截至去年11月底，该公司最近一个季度的营业额下降了3％。这还涉及将产品重新定位于较高价格的市场，例如其冷冻食品宴会餐系列。 Connolly指出：“并非每个消费者都会向品牌过渡，因为只有少数几个与价格有关。” ConAgra正在建立其产品组合，以参与不断增长的高档包装食品市场。

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    《The canmaker》 |2016年第4期|71-72|共2页
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    Arthur Stupay;

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