The basic appeal of the can is a virtue when times are hard

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The basic appeal of the can is a virtue when times are hard

机译：艰难时期，罐子的基本魅力是美德

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While InterBev 2008 was full of new products and marketing angles for beverages ranging from calorie-free water to calorie-laden soft drinks, it was short on innovation when it came to metal containers. That, given the economic crisis gripping the US, is probably a good thing. rnEarlier this decade when the US economy - and much of the world, for that matter - was humming along, too many can-related gizmos and gadgets were introduced. That's when everyone had money to spend: Can manufacturers investing in research and development, fillers marketing existing products and debuting new ones, and consumers eagerly snatching all of it up.

机译：尽管InterBev 2008充斥着从无卡路里的水到含卡路里的软饮料等饮料的新产品和营销角度，但在金属容器方面却缺乏创新。鉴于经济危机席卷美国，这可能是一件好事。 rn在本十年早些时候，美国经济以及整个世界的经济蓬勃发展，引入了太多与罐头相关的小玩意和小玩意。到那时，每个人都可以花钱：制造商可以投资研发吗？填充剂可以销售现有产品并推出新产品，而消费者则热衷于抢购所有产品。

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《The canmaker》 |2009年第1期|15-15|共1页
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The basic appeal of the can is a virtue when times are hard

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