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首页> 外文期刊>The Kasetsart Journal >Application of Quality Function Deployment in Instant Rice Noodle Product Development
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Application of Quality Function Deployment in Instant Rice Noodle Product Development

机译：质量功能展开在方便面产品开发中的应用

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摘要

Strategies for customer-oriented product development are an essential strategy for remaining competitive in a highly competitive business environment with changing markets. This research used instant rice noodles as a representative food product in a highly competitive market. The two main objectives were to analyze attitude and value awareness on target customers of instant rice noodle and to evaluate the potential of using Quality Function Deployment (QFD) in the product development process. The research began with a survey of target consumers (n = 300) on two contents of attitude distribution according to the concept of cross-cultural consumer characterization (4Cs) and the product quality requirements compared with other competitors. The information of product requirements and performance were used to develop new product concepts by QFD procedure. The attitude distribution survey found that the target customers of instant rice noodle product had attitude types mainly belongs to Reformer and Mainstreamer class. These types of attitude classes had a significant correlation to the product characteristics of sensory quality, added nutrition, convenience and price. Such information could be used for product communication. For QFD employment on instant rice noodle product development, it showed the potential as a product development tool, focusing on a customer-oriented direction. Based on customer requirements, the most important of product technical specifications found from QFD were packaging material, noodle rehydration time, and package form. The important process parameters related to such technical specifications were rice and seasoning specification setting and drying rate condition. The control plans were then developed according to the process parameters.
机译：以客户为导向的产品开发策略是在瞬息万变的市场环境中保持高度竞争的业务环境中保持竞争力的一项基本策略。这项研究使用速食米粉作为竞争激烈的市场中的代表性食品。两个主要目标是分析对方便米粉目标客户的态度和价值意识，以及评估在产品开发过程中使用质量功能部署（QFD）的潜力。该研究首先根据跨文化消费者特征描述（4Cs）的概念和产品质量要求（与其他竞争者相比）对目标消费者（n = 300）进行了态度分布的两个内容调查。产品要求和性能的信息通过QFD程序用于开发新产品概念。态度分布调查发现，方便面产品的目标客户的态度类型主要属于“改革者”和“主流”类别。这些类型的态度类别与感官质量，增加的营养，便利性和价格等产品特征显着相关。此类信息可用于产品交流。对于QFD在方便米粉产品开发方面的雇用，它展示了作为产品开发工具的潜力，并着眼于以客户为导向的方向。根据客户要求，从QFD中发现的最重要的产品技术规格是包装材料，面条补液时间和包装形式。与这种技术规格相关的重要工艺参数是大米和调味料规格设置以及干燥速率条件。然后根据过程参数制定控制计划。

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