Never forget customers: without them we would have no industry

Steven Knight

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Never forget customers: without them we would have no industry

机译：永远不会忘记客户：没有他们，我们将没有行业

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Elaine Holt, 47, runs her own business, advising companies both inside and outside the rail industry, but is probably best remembered for her high-profile role as chief executive of Directly Operated Railways and chairman of East Coast Mainline Ltd. After working for Midland Bank and British Airways, she joined First Great Western in 1999 and, two years later, was appointed director and general manager. Between 2003 and 2004, she was regional director for First Group's South and Wales operations and then headed the group's rail bid team between 2004 and 2006. That year she was appointed managing director of First Capital Connect, which was followed in 2009 by the appointments at Directly Operated Railways and East Coast Main Line.

机译：现年47岁的伊莱恩·霍尔特（Elaine Holt）经营着自己的企业，为铁路行业内外的公司提供咨询服务，但她作为直接运营铁路公司的首席执行官和东海岸干线有限公司董事长的高调职位，可能最受人铭记。她于1999年加入第一大西部银行，并在两年后被任命为董事兼总经理。在2003年至2004年之间，她曾担任First Group南部和威尔士业务的区域总监，然后在2004年至2006年期间领导该集团的铁路竞标团队。同年，她被任命为First Capital Connect的董事总经理，随后于2009年被任命为直达铁路和东海岸干线。

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《The Railway Magazine》 |2014年第1356期|55-55|共1页
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Steven Knight;
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机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

Never forget customers: without them we would have no industry

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