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首页> 外文期刊>Thunderbird International Business Review >Chinese multinationals on the New Silk Route: Managing political risk by branding the nation
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Chinese multinationals on the New Silk Route: Managing political risk by branding the nation

机译：新丝绸之路中的中国跨国公司：以品牌为全国管理政治风险

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摘要

Though Chinese multinational enterprises (CMNEs) have brought investment and opportunities to countries along the Belt and Road Initiative, there has been scepticism regarding the content and context of their investment. On the one hand, infrastructural development contributes to GDP formation and enhances the efficiency of productive inputs where international trade enhances technology and export development, which jointly provides a path to economic growth. On the other hand, critical issues such as debt sustainability and national sovereignty among countries that have gone through the decolonization process mean that CMNEs need to grasp the implication of political risk when investing. This article focuses on South and Southeast Asia, where China has historical socio-economic relationship, and proposes a nation branding model combining tradition and modernity which can be the way forward for CMNEs to mitigate political risk in relation to the Belt and Road Initiative (BRI) investment. Nation branding of BRI could be seen as a continuity of China's unfinished business in globalization that has preceded the modern polity; nevertheless, there is a need to communicate a coherent and authentic message that reflects the reality of business operations.
机译：虽然中国跨国企业（CMNES）为沿着皮带和道路倡议带来了投资和机会，但对其投资的内容和背景有怀疑态度。一方面，基础设施发展有助于GDP地层，增强了国际贸易增强技术和出口发展的生产投入效率，共同提供了经济增长的道路。另一方面，经历了非殖民化进程的国家的债务可持续性和国家主权等关键问题意味着CMNES在投资时需要掌握政治风险的含义。本文重点侧重于中国拥有历史社会经济关系的南亚和东南亚，并提出了一个国家品牌模式，将传统和现代性结合起来，这可能是CMNES的前进方向，以减轻与皮带和道路倡议有关的政治风险（Bri ） 投资。 Bri的全国品牌可以被视为中国未完成的全球化业务的连续性，这是现代政治的全球化;尽管如此，需要传达反映业务运营现实的连贯和真实的消息。

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