Time's iconic red border symbolizes a bold, even arrogant idea. Everything inside that red border is worth knowing, and whatever is outside of it, well, not so much. That idea contains a concept that is even more essential today than it was when we first proposed it 87 years ago. In a time of information overload, we understand that information needs editing, voices need moderating, data need curating. Every week in the magazine and every day at Time.com, we convert information into knowledge through careful thinking, writing, reporting and arresting images. Separating the crucial from the trivial is the core idea that has always animated Time.
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