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How 'Bout That Stadium?

机译：球场怎么样？

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Jerry Jones, texas billionaire, hands-on owner of the Dallas Cowboys and prime mover behind his team's massive, glittery and very expensive new stadium, can tell you exactly the words he wants people to think when they first get a good look at it: the future.rnThat sounds about right, because the future may well be what his stadium represents-and not just because it has lots of glass and exposed steel and none of the corny nostalgic touches that baseball parks go in for these days. Jones didn't want a stadium that would just look like the future. He wanted one that would shape it, or at least shape the future of football, a game that for most people is something seen only on television. Jones thinks more of those people should be coming out to games-preferably the ones his team is playing. He likes to point out that just 7% of National Football League fans have ever set foot in an NFL stadium, and he figures that the way to push that percentage higher is to make the stadium experience better than what you get at home.
机译：得克萨斯州亿万富翁杰里·琼斯（Jerry Jones），达拉斯牛仔队的动手所有者，他的团队庞大，闪闪发光且非常昂贵的新体育场背后的主要推动者，可以准确地告诉您他希望人们在初次看到它时会思考的话：这听起来似乎是对的，因为未来很可能就是他的体育场所代表的事物，而不仅仅是因为它拥有大量的玻璃和裸露的钢铁，而且这些天棒球场都没有那种古老的怀旧气息。琼斯不想要一个看起来像未来的体育场。他想要一款能够改变足球，或者至少改变足球未来的游戏，这种游戏对于大多数人来说只能在电视上看到。琼斯认为，更多的人应该参加比赛，最好是他的团队正在参加比赛的人。他喜欢指出，只有7％的国家橄榄球联盟球迷曾经涉足NFL体育场，而且他认为提高这一百分比的方法是使体育场体验比您在家中得到的更好。

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  • 来源
    《Time》 |2009年第12期|53-55|共3页
  • 作者

    RICHARD LACAYO;

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