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The Song That Makes Men Cry

机译：让人哭泣的歌

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Real men cry. not at movies or weddings but at important stuff: a shocking playoff upset, the cruelty of a blind referee, a perfectly executed pick-and-roll. This is the secret behind the NBA's "Where Amazing Happens" ad campaign, which sets still frames of basketball stars to a slowly building piano piece called EVERYDAY by Carly Comando. If fans are fish and the NBA is a barrel, Everyday is the bullet. The song was originally composed as the sound track for a viral video in which photographer Noah Kalina cut together pictures of himself taken in an identical pose over several years.
机译：真正的男人哭泣。不是在电影或婚礼上，而是在重要的事情上：令人震惊的季后赛失误，盲目的裁判员的残忍，完美地执行挡拆。这是NBA“哪里发生了奇迹”广告活动背后的秘密，该广告活动将篮球明星的静止画面设定为缓慢制作的钢琴作品，名为Carly Comando的EVERYDAY。如果球迷是鱼，而NBA是桶，那么每天就是子弹。这首歌最初是作为病毒视频的配乐而创作的，其中摄影师诺亚·卡利纳（Noah Kalina）将自己以几年相同姿势拍摄的照片剪裁在一起。

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