When the creators of a new sitcom called The Loop pitched their show to executives at the Fox television network, the broadcast moneymen liked the idea of a sitcom about young guys living in Chicago. But what they loved was the fact that products on the set wouldn't be an afterthought brought in by a prop master. Instead, viewers would see the same products every week, cleverly woven into the plot throughout the season, and characters would discuss the brands ― a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will Gluck says he wanted to capture the way guys really talk, discussing cool gadgets and brands in everyday life. Loading up on product placement was a "happy by-product."
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机译：当一个名为“ The Loop”的新情景喜剧的创作者向福克斯电视网络的高管们介绍他们的节目时，广播中的赚钱人喜欢一个关于生活在芝加哥的年轻人的情景喜剧的想法。但是他们喜欢的是，布景产品不是道具大师带来的事后想法。取而代之的是，观众每周都会看到相同的产品，并在整个季节中巧妙地编织到情节中，角色会讨论品牌-有点像一个为期13周的广告系列。果然，网络收看了节目。共同创建者Will Gluck说，他想捕捉人们的真实交谈方式，讨论日常生活中的酷炫小玩意和品牌。增加产品展示位置是一种“快乐的副产品”。
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