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THE LION IN SUMNER

机译:夏日里的狮子

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Executives at the MTV networks stood and roared their approval at a budget meeting last November when Sumner Redstone, chairman and CEO of parent company Viacom, pledged $30 million of corporate cash to launch Logo, a gay channel that the MTV brass had regarded as a top priority. Under Viacom president and heir apparent Mel Karmazin, the channel had been delayed. But at this meeting, attended by Karmazin, Redstone openly said to MTV chief Tom Freston, "You want to do it? You have the money." Karmazin was silent. "It was a dramatic moment," Freston recalls. "All of a sudden, we got something we hadn't expected." The new channel is set to debut early next year. This wasn't the only time Redstone took the lead in orchestrating a shift toward bigger risks on the content side of Viacom's media empire. At a meeting this year with executives at Viacom's Paramount Pictures, with Karmazin present, Redstone stunned his team with a commitment to bankroll more of the big-budget films that studio heads love but that Karmazin loved to avoid. The divide over how far to wade into expensive movies and risky programming was not gaping. Karmazin says he was eager, for example, to launch the gay network. But things weren't moving fast enough for Redstone. Ultimately, Karmazin realized he would never really run the company, and he last week announced his resignation.
机译:去年11月的一次预算会议上,MTV网络的高管们站起来并大喊批准,当时母公司维亚康姆(Viacom)董事长兼首席执行官萨姆纳·雷德斯通(Sumner Redstone)承诺提供3000万美元的公司现金来启动Logo,这是MTV黄铜被视为最重要的同性恋频道优先。在维亚康姆总裁兼继承人梅尔·卡尔马津(Mel Karmazin)的领导下,该频道已被推迟。但是,在卡尔马津出席的这次会议上,雷石东对媒体电视台负责人汤姆·弗雷斯顿(Tom Freston)公开表示:“你想这样做吗?你有钱。”卡尔马津保持沉默。弗雷斯顿回忆说:“那是一个戏剧性的时刻。” “突然之间,我们得到了意料之外的东西。”新频道将于明年年初开播。这并不是Redstone唯一一次领导在Viacom媒体帝国的内容方面策划向更大风险的转变。在今年与维亚康姆(Viacom)的派拉蒙影业(Paramount Pictures)高管举行的一次会议上,卡尔马津(Karmazin)出席了会议,雷石东(Redstone)震惊了他的团队,承诺资助更多制片厂长喜欢但卡尔马津(Karmazin)希望避免的大预算电影。涉足昂贵电影和冒险节目的分歧并没有消除。卡尔马津(Karmazin)说,例如,他渴望建立同性恋网络。但是对于Redstone来说进展还不够快。最终,卡尔马津意识到自己永远不会真正经营公司,他于上周宣布辞职。

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