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Cigarette pricing 1 year after new restrictions on tobacco industry retailer programmes in Quebec, Canada

机译:加拿大魁北克省烟草行业零售商计划的新限制后1年的卷烟定价

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Objectives Over the past 15 years, tobacco companies operating in Canada abandoned their long-standing unitary price model in favour of price differentiation. Concerns about low cigarette prices were identified by the Quebec government in 2015 when it introduced restrictions on the types of incentives that tobacco manufacturers may offer to retailers. This study sought to explore cigarette prices in Quebec 1 year after these restrictions came into effect. Methods Details on cigarette trading terms and programmes were obtained from websites maintained by retailer groups. Visits were made to tobacco retailers in four Quebec municipalities in the autumn of 2017. The price displayed for cigarettes was observed and recorded in 273 convenience stores. Results Two forms of price differentiation were observed. The first was price-segmentation between brands, reflected in a difference of $3 or more in the average displayed price between premium and discount brands of each manufacturer (ie, $10.48 vs $7.43 for a package of 20 cigarettes of the most and least expensive brands sold by Philip Morris International). Price localisation was also observed, reflected in a $2 range of prices between retail outlets for the same package of cigarettes. Even among outlets of a given chain of convenience stores, the price of the least expensive brands varied by more than $1 per package. The size of the variance in prices rivals or exceeds the size of tobacco tax increases in Quebec over the past decade. Conclusions Recent restrictions on tobacco industry incentive programmes for retailers have not ended price differentiation. Tobacco manufacturers' and retailers' pricing policies continue to provide price-sensitive smokers with ways to avoid the impact of tobacco tax increases.
机译:过去15年来的目标,在加拿大经营的烟草公司遗弃了他们的长期统一价格模式,支持价格分化。魁北克政府在2015年介绍了对烟草制造商可能向零售商提供的奖励类型的限制的限制时,Quebec政府的担忧是由魁北克政府确定的。这项研究试图在这些限制生效后1年探索魁北克的卷烟价格。方法获取卷烟交易条款和计划的详细信息从由零售商组维护的网站获得。 2017年秋季的四个魁北克市烟草零售商向烟草零售商进行了访问。卷烟展示并记录在273家便利店。结果观察到两种形式的价格分化。第一个是品牌之间的价格分割,体现在每个制造商的溢价和折扣品牌之间的平均价格之间的3美元或更多的差异(即,10.48美元,为7.43美元的最昂贵品牌的20个卷烟的包装由菲利普莫里斯国际)。也观察到价格定位,反映在同一卷路包之间的零售店之间的2美元价格范围内。甚至在特定的便利店链中的网点中,最便宜品牌的价格也各不超过1美元。在过去十年中,价格竞争对手的差异或超过烟草税的规模增加。结论近期对烟草行业的限制零售商的奖励计划尚未结束价格区分。烟草制造商'和零售商的定价政策继续为价格敏感的吸烟者提供避免烟草税收的影响。

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