Using point-of-sale data to examine tobacco pricing across neighbourhoods in Scotland

Shortt Niamh K.; Tunstall Helena; Mitchell Richard; Coombes Emma; Jones Andy; Reid Garth; Pearce Jamie

摘要

ObjectivesTo assess the geographical variation in tobacco price (cigarettes and roll-your-own (RYO) tobacco) in convenience stores across Scotland and how this relates to neighbourhood income deprivation, tobacco retail outlet density and urban/rural status.MethodsTobacco price data from 124 566 shopping baskets purchased in 274 convenience stores during 1 week in April 2018 were obtained through an electronic point-of-sale system. These data were combined with neighbourhood-level measures of income deprivation, tobacco retail outlet density and urban/rural status. We examined brand price for 12 of the most popular cigarette brands and 3 RYO brands and variations in purchases by price segment; multivariable regression analysis assessed associations between area variables and tobacco price.ResultsMost stores sold tobacco in all price segments. The lowest priced subvalue brands were the most popular in all neighbourhoods but were most dominant in shops in more deprived neighbourhoods. When total sales were assessed, overall purchase price varied significantly by neighbourhood income deprivation; packets of 20 cigarettes were 50 pence (5.6%) lower and RYO 34 pence (2.7%) lower among shops in the two highest income deprivation quintiles relative to the lowest. Analysis of individual brands showed that for 3 of the 12 cigarette brands considered, average prices were 12-17 pence lower in more deprived neighbourhoods with the most popular RYO brand 15 pence lower. There was limited evidence of a relationship with tobacco retail outlet density.ConclusionAcross Scottish convenience stores, the purchase price of cigarettes and RYO was lower in more income-deprived neighbourhoods. The lower prices primarily reflect greater sales of cheap brands in these areas, rather than retailers reducing the prices of individual brands.

机译：Objectivesto评估烟草价格（卷烟和卷）烟草的地理变化在苏格兰的便利店，以及如何与邻里收入剥夺，烟草零售店密度和城市/农村地位有关。达到124的石英价格数据2018年4月1日在2018年4月1日购买的566家购物篮是通过电子销售点系统获得的。这些数据与收入剥夺的邻域级措施相结合，烟草零售店密度和城市/农村地位。我们检查了12个最受欢迎的卷烟品牌和3 ryo品牌的品牌价格以及价格细分市场的变化;多变量回归分析区域变量和烟草价格之间的协会。最多的商店在所有价格段中出售烟草。价格最低的亚维拉瓦品牌在所有社区中最受欢迎，但在更贫困社区的商店中最占主导地位。当评估总销售时，邻域收入剥夺的全面购买价格有所不同; 20个香烟的数据包是50便士（5.6％）下降和Ryo 34便士（2.7％）在两个最高收入剥夺昆腾的商店中较低，相对于最低点。对个别品牌的分析表明，对于12个卷烟品牌中的3个被认为，在更受欢迎的Ryo品牌15便士下，较为贫穷的社区的平均价格为12-17便士。与烟草零售店密度有限的证据证据了与烟草零售店的关系.ConcrussCross苏格兰便利店，卷烟和ryo的购买价格在更多的收入剥夺的社区。较低的价格主要反映了这些领域的廉价品牌的销售额，而不是零售商降低个人品牌的价格。

Using point-of-sale data to examine tobacco pricing across neighbourhoods in Scotland

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