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Trends in US newspaper and television coverage of tobacco

机译:美国报纸和电视报道烟草的趋势

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Purpose The news media plays an important role in agenda setting and framing of stories about tobacco control. The purpose of this study was to examine newspaper, newswire and television coverage of tobacco issues in the USA over a 7-year period. Methods Analyses of 2004-2010 news media surveillance system data from the US Centers for Disease Control and Prevention's Office on Smoking and Health, based on content analysis and quantitative methods. Information on extent of news coverage, and types of tobacco-related themes, were examined from articles in 10 newspapers and 2 major newswires, as well as transcripts from 6 national television networks. Results The overall extent of newspaper, newswire and television stories about tobacco, and level of coverage by specific media outlets, varied over time, especially for newspapers. Nevertheless, there was an average of 3 newspaper stories, 4 newswire stories, and 1 television tobacco-related story each day. Television stories were more likely to contain cessation/addiction or health effects/statistics themes and less likely to contain secondhand smoke or policy/regulation themes than newspaperewswire stories. There was more variation in the choice of tobacco theme among individual newspapersewswires than television media outlets. Conclusions News coverage of tobacco in the USA was relatively constant from 2004 to 2010. Audiences were more likely to be exposed to different tobacco themes in newspapersewswires than on television. Tracking information about tobacco news stories can be used by advocates, programs and others for planning and evaluation, and by researchers for hypothesis generation.
机译:目的新闻媒体在议程设置和框架烟草控制的故事中起着重要作用。这项研究的目的是调查在过去7年中美国报纸,新闻通讯社和电视对烟草问题的报道。方法根据内容分析和定量方法,对美国疾病控制与预防中心吸烟与健康办公室2004-2010年新闻媒体监视系统的数据进行分析。从10家报纸和2条主要新闻通讯社的文章以及6个国家电视网的文字记录中,检查了有关新闻报道范围和与烟草有关的主题类型的信息。结果随着时间的流逝,报纸,新闻通讯社和电视上有关烟草的报道的整体范围以及特定媒体的报道水平随时间变化,尤其是对于报纸而言。但是,平均每天有3个报纸故事,4个新闻专线故事和1个与电视烟草有关的故事。与报纸/新闻报道故事相比,电视故事更有可能包含戒烟/成瘾或健康影响/统计主题,而包含二手烟或政策/法规主题的可能性较小。与电视媒体相比,各个报纸/新闻媒体在烟草主题选择上的差异更大。结论从2004年到2010年,美国的新闻烟草报道相对稳定。与电视相比,报纸/新闻媒体中的受众更容易接触到不同的烟草主题。倡导者,程序和其他人员可以使用有关烟草新闻故事的跟踪信息来计划和评估,研究人员可以使用该信息来生成假设。

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  • 来源
    《Tobacco control》 |2015年第1期|94-99|共6页
  • 作者单位

    Cancer Prevention Fellowship Program, Division of Cancer Prevention, National Cancer Institute, Bethesda, Maryland, USA, 9609 Medical Center Drive, Suite 2W-138, MSC 9712, Bethesda, MD 20892-9712, USA;

    McKing Consulting Corporation, Atlanta, Georgia, USA;

    Biostatistics, Inc., Atlanta, Georgia, USA;

    Office on Smoking and Health, National Center for Chronic Disease and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA;

    Biostatistics, Inc., Atlanta, Georgia, USA;

    Office on Smoking and Health, National Center for Chronic Disease and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA;

    Office on Smoking and Health, National Center for Chronic Disease and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA;

    Office on Smoking and Health, National Center for Chronic Disease and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia, USA;

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