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Applying linguistic methods to understanding smoking-related conversations on Twitter

机译：应用语言方法来了解Twitter上与吸烟有关的对话

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Introduction Social media, such as Twitter, have become major channels of communication and commentary on popular culture, including conversations on our nation's leading addiction: tobacco. The current study examined Twitter conversations following two tobacco-related events in the media: (1) President Obama's doctor announcing that he had quit smoking and (2) the release of a photograph of Miley Cyrus (a former Disney child star) smoking a cigarette. With a focus on high-profile individuals whose actions can draw public attention, we aimed to characterise tobacco-related conversations as an example of tobacco-related public discourse and to present a novel methodology for studying social media. Methods Tweets were collected 11-13 November 2011 (President Obama) and 1-3 August 2011 (Miley Cyrus) and analysed for relative frequency of terms, a novel application of a linguistic methodology. Results The President Obama data set (N=2749 tweets) had conversations about him quitting tobacco as well as a preponderance of information on political activity, links to websites, racialised terms and mention of marijuana. Websites and terms about Obama's smoke-free status were most central to the conversation. In the Miley Cyrus data (N=4746 tweets), terms that occurred with the greatest relative frequency were positive, emotional and supportive of quitting (eg, love, ☺ and please), with words such as 'love' most central to the conversation. Conclusions People are talking about tobacco-related issues on Twitter, and semantic network analysis can be used to characterise on-line conversations. Future interventions may be able to harness social media and major current events to raise awareness of smoking-related issues.
机译：引言诸如Twitter之类的社交媒体已成为流行文化的主要交流和评论渠道，包括有关该国主要成瘾者：烟草的对话。当前的研究调查了媒体上与烟草有关的两起事件之后的Twitter对话：（1）奥巴马总统的医生宣布他戒烟；（2）释放了吸烟的麦莉·赛勒斯（Miley Cyrus）的照片。 。我们着眼于举世瞩目的个人行为，这些行为可以引起公众的关注，我们旨在将与烟草有关的对话定性为与烟草有关的公共话语的示例，并提出一种研究社交媒体的新颖方法。方法2011年11月11日至13日（奥巴马总统）和2011年8月1日至3日（Miley Cyrus）收集推文，并分析术语的相对频率，这是一种语言学方法的新应用。结果奥巴马总统的数据集（N = 2749条推文）进行了有关他戒烟的对话，以及有关政治活动，网站链接，种族化用语和提及大麻的大量信息。有关奥巴马无烟身份的网站和术语是此次对话的最核心内容。在Miley Cyrus数据（N = 4746条推文）中，出现频率最高的词语是积极，情感和支持戒烟（例如，爱，☺和拜托），而诸如“爱”之类的词在对话中最为重要。结论人们在Twitter上谈论的是与烟草有关的问题，语义网络分析可用于表征在线对话。未来的干预措施可能能够利用社交媒体和重大时事事件来提高人们对吸烟相关问题的认识。

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  • 来源
    《Tobacco control》 |2015年第2期|136-138|共3页
  • 作者

    Ashley Sanders-Jackson; Cati G Brown; Judith J Prochaska;

  • 作者单位

    Center for Tobacco Control Research and Education, University of California San Francisco, 530 Parnassus Avenue, Ste. 366, San Francisco, CA 94143, USA,Department of Medicine, Stanford Prevention Research Center, Stanford University, Stanford, California, USA;

    Center for Tobacco Control Research and Education, University of California San Francisco, San Francisco, California, USA,Department of Medicine, Stanford Prevention Research Center, Stanford University, Stanford, California, USA;

    Department of Medicine, Stanford Prevention Research Center, Stanford University, Stanford, California, USA;

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