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Pro-smoking apps: where, how and who are most at risk

机译：禁止吸烟的应用程序：风险最大的位置，方式和对象

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Background Pro-smoking applications (app) provide information about brands of tobacco products, where to buy them, and encourage their use. It is unclear in which countries these apps are being downloaded, or whether app stores play a role in promoting or regulating these apps, particularly those that appear to target children. Method The lifetime popularity of 107 pro-smoking apps was investigated, using a third-party app metrics service that aggregates data from app stores about app download popularity by country. Apps were deemed popular if at any time in their lifespan they achieved a top 25 ranking overall across all apps, or a top 25 ranking in any particular category of apps, such as 'educational games'. Results Fifty-eight pro-smoking apps reached 'popularity' status in Apple and Android stores in one or more of 49 countries, particularly Italy, Egypt, Germany, Belgium and the USA. The daily downloads in each country ranged from approximately 2000 to 80 000. The Apple store featured five of the pro-smoking apps in various categories, and two apps were featured by the Android market. Two pro-smoking apps in the Apple store were extremely popular in the 'Educational Games' and 'Kids' Games' categories. Conclusions Pro-smoking apps were popular in many countries. Most apps were assigned to entertainment and games categories, with some apps specifically targeting children through placement in categories directed at children. App stores that feature pro-smoking apps may be in violation of tobacco control laws.
机译：背景专业吸烟应用程序（app）提供有关烟草制品品牌，在何处购买以及鼓励使用的信息。目前尚不清楚在哪些国家/地区下载这些应用程序，或者应用程序商店是否在促进或规范这些应用程序中发挥作用，尤其是那些针对儿童的应用程序。方法使用第三方应用程序指标服务对107个吸烟应用程序的终生受欢迎程度进行了调查，该服务汇总了来自应用程序商店的有关国家/地区的应用程序下载受欢迎程度的数据。如果应用在其生命周期中的任何时候都获得了总体排名前25位的排名，或者在任何特定类别的应用（例如“教育游戏”）中都排名前25名，则这些应用将被视为受欢迎。结果在49个国家中一个或多个国家（尤其是意大利，埃及，德国，比利时和美国）的Apple和Android商店中，有58个支持吸烟的应用程序达到了“人气”状态。每个国家/地区的每日下载量大约为2000到80000。Apple商店精选了五个类别的赞成吸烟应用程序，而Android市场则精选了两个应用程序。苹果商店中有两个支持吸烟的应用程序在“教育游戏”和“儿童游戏”类别中非常受欢迎。结论赞成吸烟的应用程序在许多国家都很流行。大多数应用程序被分配到娱乐和游戏类别，有些应用程序通过针对儿童的类别中的位置专门针对儿童。带有禁止吸烟应用程序的应用程序商店可能违反了烟草控制法。

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  • 来源
    《Tobacco control》 |2015年第2期|159-161|共3页
  • 作者

    Nasser F BinDhim; Becky Freeman; Lyndal Trevena;

  • 作者单位

    School of Public Health, Sydney Medical School, Rm 125, Lvl 1, Edward Ford Building A27, University of Sydney NSW 2006, Australia;

    School of Public Health, University of Sydney, Sydney, New South Wales, Australia;

    School of Public Health, University of Sydney, Sydney, New South Wales, Australia;

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