One cigarette is one too many: evaluating a light smoker-targeted media campaign

Jasek John P.; Johns Michael; Mbamalu Ijeoma; Auer Kari; Kilgore Elizabeth A.; Kansagra Susan M.

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One cigarette is one too many: evaluating a light smoker-targeted media campaign

机译：一支烟太多了：评估针对吸烟者的轻型媒体宣传活动

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Background Light smokers represent an increasing share of adult smokers in various parts of the world including New York City (NYC). Since 2007, the NYC Department of Health and Mental Hygiene has aired hard-hitting antitobacco media campaigns paired with time-limited nicotine replacement therapy (NRT) giveaways. We evaluated an original antitobacco media campaign, developed to increase awareness of smoking risks and encourage cessation service use among light smokers in NYC.

机译：背景技术吸烟者在包括纽约市（NYC）在内的世界各地代表着成年吸烟者的比例不断增加。自2007年以来，纽约市卫生和心理卫生部门已播出硬性抗击烟草宣传运动，并附有限时尼古丁替代疗法（NRT）赠品。我们评估了原始的反烟草媒体宣传活动，旨在提高人们对吸烟风险的认识，并鼓励纽约市的轻烟民使用戒烟服务。

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《Tobacco control》 |2015年第4期|362-368|共7页
作者
Jasek John P.; Johns Michael; Mbamalu Ijeoma; Auer Kari; Kilgore Elizabeth A.; Kansagra Susan M.;
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Bur Chron Dis Prevent & Tobacco Control, New York City Dept Hlth & Mental Hyg, Long Isl City, NY 11101 USA;

Bur Chron Dis Prevent & Tobacco Control, New York City Dept Hlth & Mental Hyg, Long Isl City, NY 11101 USA;

Bur Chron Dis Prevent & Tobacco Control, New York City Dept Hlth & Mental Hyg, Long Isl City, NY 11101 USA;

Bur Chron Dis Prevent & Tobacco Control, New York City Dept Hlth & Mental Hyg, Long Isl City, NY 11101 USA;

Bur Chron Dis Prevent & Tobacco Control, New York City Dept Hlth & Mental Hyg, Long Isl City, NY 11101 USA;

Bur Chron Dis Prevent & Tobacco Control, New York City Dept Hlth & Mental Hyg, Long Isl City, NY 11101 USA;

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One cigarette is one too many: evaluating a light smoker-targeted media campaign

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