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Twitter=quitter? An analysis of Twitter quit smoking social networks

机译:Twitter =退出? Twitter戒烟社交网络分析

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摘要

Objective Widely popular, Twitter, a free social networking and micro-blogging service, offers potential for health promotion. This study examined the activity of Twitter quit smoking social network accounts. Design A cross-sectional analysis identified 153 activated Twitter quit smoking accounts dating back to 2007 and examined recent account activity for the month of August 2010. Results The accounts had a median of 155 followers and 82 total tweets per account; 49% of accounts had >100 tweets. Posted content was largely inconsistent with clinical guidelines; 48% linked to commercial sites for quitting smoking and 43% had tweets on e-cigarettes. In August 2010, 81 of the accounts (53%) were still active. Conclusions Though popular for building quit smoking social networks, many of the Twitter accounts were no longer active, and tweet content was largely inconsistent with clinical guidelines. Future research is needed to examine the effectiveness of Twitter for supporting smoking cessation.
机译:目标Twitter是一种免费的社交网络和微博客服务,在社会上很受欢迎,它具有促进健康的潜力。这项研究检查了Twitter戒烟社交网络帐户的活动。设计一项横断面分析确定了153个可追溯到2007年的激活的Twitter戒烟帐户,并检查了2010年8月该帐户的近期活动。结果该帐户的中位数为155个关注者,每个帐户共有82条推文; 49%的帐户具有> 100条推文。发布的内容与临床指南基本不符; 48%的人与商业场所联系以戒烟,而43%的人在电子烟上发布了推文。在2010年8月,仍有81个帐户(53%)处于活动状态。结论尽管在建立戒烟社交网络方面很受欢迎,但许多Twitter帐户已不再活跃,并且推文内容在很大程度上与临床指南不符。需要进行进一步的研究以检查Twitter在支持戒烟方面的有效性。

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  • 来源
    《Tobacco control》 |2012年第4期|p.447-449|共3页
  • 作者单位

    Department of Psychiatry, University of California San Francisco, San Francisco, California, USA,University of California San Francisco, 401 Parnassus Avenue-TRC 0984, San Francisco, CA 94143-0984, USA;

    Paul Merage School of Business, University of California Irvine, Irvine, California, USA;

    Department of Psychiatry, University of California San Francisco, San Francisco, California, USA;

    Paul Merage School of Business, University of California Irvine, Irvine, California, USA;

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