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Tobacco use in Bollywood movies, tobacco promotional activities and their association with tobacco use among Indian adolescents

机译：宝莱坞电影中的烟草使用，烟草促销活动及其与印度青少年中烟草使用的关联

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Background Smoking in Hollywood movies is a known risk factor for teen smoking in the USA and Europe, but little is known about the association between exposure to tobacco use in Bollywood movies and teen tobacco use in India. Methods A cross-sectional sample of 3956 adolescents (eighth and ninth grades, ages 12-16 years) from 12 randomly selected New Delhi schools was surveyed in 2009, assessing tobacco use status, receptivity to tobacco promotions (based on owning or being willing to wear tobacco-branded merchandise) and exposure to ttobacco use in movies. Quartiles of exposure to tobacco use in popular Bollywood movies released from 2006 to 2008 (n=59) were determined by content coding them for tobacco use and querying the adolescents whether they had seen each one. Logistic regression was used to control for covariates including age, gender, parent education, school performance, sensation-seeking propensity, family and peer tobacco use, and authoritative parenting. Results Altogether, the 59 movies contained 412 tobacco use occurrences. The prevalence of ever tobacco use among adolescents was 5.3%. Compared with low-exposure adolescents (quartile 1), the adjusted odds of ever tobacco use among high-exposure adolescents (quartile 4) was 2.3 (95% Cl 1.3 to 3.9). Being receptive to tobacco promotions was also associated with higher adjusted odds of ever tobacco use, 2.0 (95% Cl 1.4 to 3.0). Conclusion Watching tobacco use in Bollywood movies and receptivity to tobacco promotional activities were both independently associated with ever tobacco use among adolescents in India, with ORs being similar to the studies of adolescents elsewhere.
机译：背景技术好莱坞电影中的吸烟是美国和欧洲青少年吸烟的已知风险因素，但对于宝莱坞电影中的烟草使用暴露与印度的青少年吸烟之间的关联知之甚少。方法2009年对来自新德里随机选择的12所学校的3956名青少年（八年级和九年级，年龄在12-16岁之间）的横断面样本进行了调查，评估了烟草使用状况，对烟草促销的接受度（基于拥有或愿意接受）。佩戴烟草品牌商品），并在电影中接触使用烟草。 2006年至2008年发行的宝莱坞流行电影（n = 59）中接触烟草使用的四分位数是通过对烟草使用进行编码的内容确定的，并询问青少年是否见过每一个。 Logistic回归用于控制协变量，包括年龄，性别，父母受教育程度，学校成绩，寻求感觉的倾向，家庭和同龄人吸烟以及权威性育儿。结果总共59部电影包含412次吸烟事件。青少年曾经吸烟的比例为5.3％。与低暴露的青少年（四分之一）相比，高暴露的青少年（四分之一4）曾经吸烟的调整几率是2.3（95％Cl 1.3至3.9）。接受烟草促销也与曾经使用过烟草的调整后可能性更高（2.0％（95％Cl 1.4到3.0））相关。结论观看宝莱坞电影中的烟草使用以及对烟草促销活动的接受度均与印度青少年中曾经使用过的烟草独立相关，OR与其他地方的青少年研究相似。

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  • 来源
    《Tobacco control》 |2012年第5期|p.482-487|共6页
  • 作者

    Monika Arora; Neha Mathur; Vinay K Gupta; Gaurang P Nazar; K Srinath Reddy; James D Sargent;

  • 作者单位

    HRIDAY,C-1/52, 3rd floor, Safdarjung Development Area, New Delhi 110016, India,Public Health Foundation of India (PHFI), New Delhi, India;

    Health Related Information Dissemination Amongst Youth (HRIDAY), New Delhi, India;

    Health Related Information Dissemination Amongst Youth (HRIDAY), New Delhi, India;

    Health Related Information Dissemination Amongst Youth (HRIDAY), New Delhi, India;

    Health Related Information Dissemination Amongst Youth (HRIDAY), New Delhi, India,Public Health Foundation of India (PHFI), New Delhi, India;

    Community and Family Medicine and Pediatrics,Dartmouth Medical School,Hanover, New Hampshire, USA;

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