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首页> 外文期刊>Tobacco control >Brand placement on price boards after tobacco display bans: a point-of-sale audit in Melbourne, Australia
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Brand placement on price boards after tobacco display bans: a point-of-sale audit in Melbourne, Australia

机译：禁止烟草展示后在价格板上的品牌位置：澳大利亚墨尔本的销售点审核

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摘要

Objective This study aims to explore how cigarette brands are arranged on boards listing tobacco products and/or prices following the 1 January 2011 ban on point-of-sale tobacco displays in Victoria, Australia. Methods An audit undertaken in late 2011 gathered information on the prevalence and contents of tobacco product information displays ('price boards'). We examined how often all or most of the brands listed at the top of price boards were owned by the same tobacco company, and whether premium, mainstream and value brands were listed in prominent positions more frequently in different store types and socio-economic areas (SES). Results Of the 281 stores audited, 64% (179) had legible price boards. Of the 178 with factory-made products, 11% arranged brands alphabetically, 2% by price and 87% did so in some other way. In 65% of stores where brands were arranged in some other way, at least three of the top four positions were devoted to brands owned by the same tobacco company. Premium brands were given greater prominence than would be expected by market share. Neighbourhood SES was significantly related to the representation in the most prominent price board positions of brands from the most appropriate market segment. Conclusions Price boards are being used to target brands to consumers. Jurisdictions should also prohibit price board display when they ban tobacco product display; prices might instead be itemised in alphabetical order on a list only viewable upon customer request.
机译：目的本研究旨在探讨在2011年1月1日澳大利亚维多利亚州禁止在销售点销售烟草展示品之后，如何在列出烟草产品和/或价格的板上安排卷烟品牌。方法2011年末进行的审核收集了有关烟草制品信息显示器（“价格委员会”）的流行程度和内容的信息。我们调查了价格委员会顶部列出的所有或大多数品牌由同一烟草公司拥有的频率，以及优质，主流和价值品牌在不同商店类型和社会经济区域中的显眼位置是否更频繁地出现（ SES）​​。结果在经过审核的281家商店中，有64％（179）具有清晰的标价板。在178种出厂产品中，有11％按字母顺序排列品牌，按价格排列2％，按其他方式排列87％。在65％的以其他方式安排品牌的商店中，前四名中至少有三名专门针对同一烟草公司拥有的品牌。高端品牌的突出地位超出了市场份额的预期。邻里SES与来自最合适市场领域的品牌在最显着的价格标牌中的位置显着相关。结论价格委员会已用于将品牌定位到消费者。当禁止烟草制品展示时，司法管辖区还应禁止价格牌展示；相反，价格可能会按字母顺序在列表中逐项列出，仅可根据客户要求查看。

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  • 来源
    《Tobacco control》 |2012年第6期|p.589-592|共4页
  • 作者

    Melanie Wakefield; Meghan Zacher; Michelle Scollo; Sarah Durkin;

  • 作者单位

    Centre for Behavioural Research in Cancer, Cancer Council Victoria, 1 Rathdowne Street, Carlton Victoria 3053, Australia;

    Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia;

    Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia,QUIT Victoria, Melbourne, Victoria, Australia;

    Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia;

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