British American Tobacco's Failure In Turkey

S Lawrence

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British American Tobacco's Failure In Turkey

机译：英美烟草在土耳其的失败

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Background and objectives: Transnational tobacco companies (TTCs) considered Turkey an important, potential investment market because of its high consumption rates and domestic commitment to tobacco. This paper outlines how British American Tobacco (BAT) attempted to establish a joint venture with the government monopoly TEKEL, while waiting for privatisation and a private tender. Methods: Analysis of tobacco industry documents from the Guildford Depository and online tobacco document sources. Results: BAT failed to establish a market share in Turkey until 2000 despite repeated attempts to form a joint venture with Turkey's tobacco monopoly, TEKEL, once the market liberalised in the mid 1980s. Conclusions: BAT's failure in the Turkish market was due to a misguided investment strategy focused solely on acquiring TEKEL and is contrasted with Philip Morris success in Turkey despite both TTCs working within Turkey's unstable and corrupt investing climate.

机译：背景和目标：跨国烟草公司（TTC）认为土耳其是重要的潜在投资市场，因为其高消费率和国内对烟草的承诺。本文概述了英美烟草公司（BAT）在等待私有化和私有招标的同时，如何试图与政府垄断的TEKEL建立合资企业。方法：分析来自吉尔福德图书馆和在线烟草文件来源的烟草业文件。结果：尽管市场在1980年代中期开放后，英美烟草公司一直试图与土耳其烟草专卖公司TEKEL成立合资企业，但直到2000年，英美烟草公司才在土耳其建立了市场份额。结论：英美烟草在土耳其市场的失败归因于仅专注于收购TEKEL的误导投资策略，与Philip Morris在土耳其的成功形成了鲜明对比，尽管两家TTC都在土耳其不稳定和腐败的投资环境中工作。

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《Tobacco control》 |2009年第1期|p.22-28|共7页
作者
S Lawrence;
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作者单位

Royal Holloway, University of London, London, UK;

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正文语种 eng
中图分类轻工业、手工业;
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British American Tobacco's Failure In Turkey

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