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Reported awareness of tobacco advertising and promotion in China compared to Thailand, Australia and the USA

机译：与泰国，澳大利亚和美国相比，据报告中国对烟草广告和促销的认识

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Background: China currently does not have comprehensive laws or regulations on tobacco advertising and promotion, although it ratified the World Health Organization (WHO) Framework Convention on Tobacco Control (FCTC) in October 2005 and promised to ban all tobacco advertising by January 2011. Much effort is needed to monitor the current situation of tobacco advertising and promotion in China. Objective: This study aims to examine levels of awareness of tobacco advertising and promotion among smokers in China as compared to other countries with different levels of restrictions. Methods: One developing country (Thailand) and two developed countries (Australia and the USA) were selected for comparison. All four countries are part of the International Tobacco Control (ITC) Policy Evaluation Survey project. Between 2005 and 2006, parallel ITC surveys were conducted among adult smokers (at least smoked weekly) in China (n = 4763), Thailand (n = 2000), Australia (n = 1767) and the USA (n = 1780). Unprompted and prompted recall of noticing tobacco advertising and promotion were measured. Results: Chinese respondents reported noticing tobacco advertisements in a range of channels and venues, with highest exposure levels on television (34.5%), billboards (33.4%) and in stores (29.2%). A quarter of respondents noticed tobacco sponsorships, and a high level of awareness of promotion was reported. Cross-country comparison reveals that overall reported awareness was significantly higher in China than in Thailand (particularly) and Australia, but lower than in the USA. Conclusions: There is a big gap between China and the better-performing countries such as Thailand and Australia regarding tobacco promotion restrictions. China needs to do more, including enhanced policy and more robust enforcement.
机译：背景：尽管中国于2005年10月批准了世界卫生组织（WHO）烟草控制框架公约（FCTC），并承诺在2011年1月之前禁止所有烟草广告，但中国目前尚无关于烟草广告和促销的全面法律或法规。需要努力监测中国烟草广告和促销的现状。目的：本研究旨在研究与限制水平不同的其他国家相比，中国吸烟者对烟草广告和促销的认识水平。方法：选择一个发展中国家（泰国）和两个发达国家（澳大利亚和美国）进行比较。所有这四个国家都是国际烟草控制（ITC）政策评估调查项目的一部分。在2005年至2006年之间，在中国（n = 4763），泰国（n = 2000），澳大利亚（n = 1767）和美国（n = 1780）的成年吸烟者（至少每周吸烟）中进行了平行的ITC调查。测量了注意到烟草广告和促销的无提示性和提示性回忆。结果：中国受访者报告在一系列渠道和场所注意到烟草广告，其中电视（34.5％），广告牌（33.4％）和商店（29.2％）的暴露水平最高。四分之一的受访者注意到烟草赞助，并且据报告对烟草的宣传意识很高。跨国比较显示，中国的总体报告意识明显高于泰国（特别是）和澳大利亚，但低于美国。结论：中国与泰国和澳大利亚等表现较好的国家之间在烟草促销限制方面存在很大差距。中国需要做更多的事情，包括加强政策和加强执法。

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  • 来源
    《Tobacco control》 |2009年第3期|222-227|共6页
  • 作者

    L Li; H-H Yong; R Borland; G T Fong; M E Thompson; Y Jiang; Y Yang; B Sirirassamee; G Hastings; F Harris;

  • 作者单位

    VicHealth Centre for Tobacco Control, The Cancer Council Victoria,Melbourne,Victoria,Australia;

    VicHealth Centre for Tobacco Control, The Cancer Council Victoria,Melbourne,Victoria,Australia;

    VicHealth Centre for Tobacco Control, The Cancer Council Victoria,Melbourne,Victoria,Australia;

    Department of Psychology, University of Waterloo, Waterloo, Ontario,Canada Ontario Institute for Cancer Research, Toronto,Ontario, Canada;

    Department of Statistics and Actuarial Science, University of Waterloo,Waterloo, Ontario, Canada;

    Center for Chronic and Non-communicable Disease Control and Prevention, Chinese Center for Disease Control and Prevention, Beijing, China;

    Center for Chronic and Non-communicable Disease Control and Prevention, Chinese Center for Disease Control and Prevention, Beijing, China;

    Institute for Population and Social Research, Mahidol University, Bangkok, Thailand;

    Institute for Social Marketing,University of Stirling, Stirling,UK;

    The Open University Business School, Milton Keynes,UK;

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