A busy month for Altria and its subsidiary Nu Mark, which launched the MarkTen e-cigarette in Indiana on August 15. The statewide campaign is a straightforward product roll-out, but the buzz centers on the fact that this brand is, after all, an e-cig from Altria, manufacturer of the world cigarette market's leader, Marlboro. As the MarkTen e-cig begins to find its level in the market, we turn our focus from the talk about the successful launch and look to the bigger picture.
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