Packaging & Tobacco: The Final Billboard

ANDREJ VLAHCEVIC

首页> 外文期刊>Tobacco International >Packaging & Tobacco: The Final Billboard

【24h】

Packaging & Tobacco: The Final Billboard

机译：包装与烟草：最终广告牌

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

With marketing communication shifting from traditional to more ethereal channels such as social networking, consumer product goods companies are developing a fresh appreciation for the role of packaging in reinforcing their brand's image. The package remains one of the more concrete interactions between the consumer and the brand. This trait is particularly relevant for industries with restricted marketing capacity, such as the tobacco industry, where regulations triggered by public health concerns have driven tobacco marketing out of more traditional outlets.

机译：随着营销传播从传统渠道向社交网络等更为空灵的渠道转变，消费品公司对包装在增强其品牌形象方面的作用有了新的认识。包装仍然是消费者与品牌之间更具体的互动之一。这一特征特别适用于营销能力有限的行业，例如烟草业，由于公共卫生问题而引发的法规将烟草营销带出了更多的传统渠道。

著录项

来源
《Tobacco International》 |2010年第8期|p.36-37|共2页
作者
ANDREJ VLAHCEVIC;
展开▼
作者单位

MWV Packaging Resources Group;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Removing the last billboard for the tobacco industry: Tobacco standardized packaging in Ireland [J] . Crosbie Eric Health policy . 2019,第10期

机译：删除烟草业的最后一块广告牌：爱尔兰的烟草标准化包装
2. Awareness of Standardised Tobacco Packaging among Adults and Young People during the Final Phase of Policy Implementation in Great Britain [J] . Ilze Bogdanovica, Magdalena Opazo Breton, Tessa Langley, International Journal of Environmental Research and Public Health . 2017,第8期

机译：英国政策实施的最后阶段对成年人和年轻人的标准化烟草包装的意识
3. Packaging & Tobacco: The Final [J] . Andrej Vlahcevic Tobacco Asia . 2010,第4期

机译：包装与烟草：最终
4. Effects of multi-product, small-sized production of LSIs packaged in various packages on the final test process efficiency and cost [C] . Fujioka, H., Nakamae, . 1996

机译：多种封装的LSI的多产品小批量生产对最终测试过程效率和成本的影响
5. Exposure to Health Warning Labels on Waterpipe Tobacco Packages: An Application of the Modified Extended Parallel Process Model on Quitting Behavior from Three Waves of the PATH Study [D] . Kumar, Jayaprakash. 2019

机译：在水管烟草包装上接触健康警告标签：改进的扩展并行过程模型在路径研究三波的戒烟行为中的应用
6. Awareness of Standardised Tobacco Packaging among Adults and Young People during the Final Phase of Policy Implementation in Great Britain [O] . Ilze Bogdanovica, Magdalena Opazo Breton, Tessa Langley, 2017

机译：英国政策实施最后阶段的成年人和年轻人对标准化烟草包装的认识
7. Standardised packaging and new enlarged graphic health warnings for tobacco products in Australia--legislative requirements and implementation of the Tobacco Plain Packaging Act 2011 and the Competition and Consumer (Tobacco) Information Standard, 2011 [O] . Scollo, Michelle, Lindorff, Kylie, Coomber, Kerri, 2015

机译：澳大利亚烟草制品的标准化包装和新的扩大的图形健康警告-2011年《烟草无装饰包装法》和《 2011年竞争与消费者（烟草）信息标准》的立法要求和实施

Packaging & Tobacco: The Final Billboard

摘要

著录项

相似文献

相关主题

期刊订阅