JTI raised the prices on its British cigarette brands, such as number one seller Mayfair, by a price of a 20-pack by 10-12 pence in late November. The maker of Benson & Hedges and Silk Cut cigarettes in Britain said market share gains had prompted it to go ahead with price rises of nearly 3% as it looks to take the lead on pricing from rival Imperial as well as to help offset higher leaf costs. According to the company, JTI's increased focus on cheaper brands had seen its mid-price Mayfair beating Lambert & Butler to top spot in the British market with a monthly share of 14.4% in August, while JTI's Sterling was the top value brand ahead of Imperial's JPS.
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