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Tuning in to revenues

机译：调整收入

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摘要

Europe's regulators are coming round to the idea that operators' success in a multimedia world will hinge on access to premium content. But that does not mean service providers can afford to spend large amounts to acquire it. When typically they are only securing ARPU of E∪D5 directly from their IPTV services, according to some analysts, it's clear why most operators are being cautious. Paying top dollar for content is a risky strategy, particularly in the early days of IPTV deployment. Tele2 acquired exclusive soccer rights in the Netherlands in 2006, but last year ended up reselling them to incumbent KPN. "Tele2 spent E∪D92 million on soccer rights, but with its 80,000 subscribers it could not make the business stack up," says Richard Broughton, an analyst at Screen Digest.
机译：欧洲的监管机构正在围绕这样一个想法：运营商在多媒体世界中的成功将取决于对优质内容的访问。但这并不意味着服务提供商可以负担得起大量购买费用。根据一些分析师的说法，通常情况下，他们通常仅直接从其IPTV服务中保护E∪D5的ARPU，这显然是为什么大多数运营商都保持谨慎的态度。为内容支付高价是一项冒险的策略，尤其是在IPTV部署的初期。 Tele2于2006年获得了荷兰的独家足球权利，但去年最终将其转售给了现任的KPN。 Screen Digest的分析师理查德·布劳顿（Richard Broughton）说：“ Tele2在足球权利上花费了9,200万迪拉姆，但拥有80,000名订户，因此业务量无法增加。

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