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首页> 外文期刊>Tourism management >Determinants of tourism ticket pricing for ancient villages and towns: Case studies from Jiangsu, Zhejiang, Shanghai and Anhui provinces
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Determinants of tourism ticket pricing for ancient villages and towns: Case studies from Jiangsu, Zhejiang, Shanghai and Anhui provinces

机译：古代乡镇旅游门票价格的决定因素：以江苏，浙江，上海和安徽省为例

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摘要

Tourism in ancient villages and towns represents a typical form of heritage tourism in rural China. It has always been regarded as an effective way to promote cultural heritage protection and rural community development. However, this type of tourism involves many stakeholders with different interests and demands, which sometimes results in conflicts. In the process of protecting against heritage and tourism exploitation, tourism in ancient villages and towns can face numerous challenges. Among these is the mode of ticket pricing, which directly relates to the interests of each stakeholder, and problems of competing demands that may become the focus of disputes. Through field research and inductive analysis of the ancient villages and towns in Jiangsu, Zhejiang, Shanghai and Anhui provinces, four kinds of ticket pricing is identified: (a) the fully enclosed charge mode with a single-ticket ticket system for whole scenic spots; (b) the half-closed charge mode with binding ticket system for some consumption items; (c) the half-opened charge mode with limited ticket system for some self-operated scenic spots; and (d) the fully opened charge mode with a free ticket system for the whole scenic spots.
机译：古代乡镇的旅游业是中国农村传统旅游业的一种典型形式。它一直被视为促进文化遗产保护和农村社区发展的有效途径。但是，这种类型的旅游业涉及许多利益攸关方，他们的利益和诉求不同，有时会导致冲突。在防止遗产和旅游业开发的过程中，古代村庄和城镇的旅游业可能面临众多挑战。其中包括门票定价模式，它直接关系到每个利益相关者的利益，以及竞争需求的问题可能成为争端的焦点。通过对江苏，浙江，上海和安徽省古代乡镇的实地研究和归纳分析，确定了四种门票价格：（a）全封闭收费模式，对整个景区实行单票制； （b）对某些消费品实行带票联票制度的半封闭收费模式； （三）部分自营景区实行限价票半开放收费模式； （d）全面开放的收费模式，并为整个景点提供免费门票系统。

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