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Visual destination images of Peru: Comparative content analysis of DMO and user-generated photography

机译：秘鲁的视觉目的地图像：DMO和用户生成的摄影作品的比较内容分析

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摘要

With the arrival of new media and communication technologies in recent years, user-generated content (UGC) on the internet has increasingly been considered a credible form of word-of-mouth. Social media websites, such as Facebook, Flickr, and Panoramio, allow tourists to share their travel experiences with others by uploading travel photos online, an activity that has gained popularity among internet users. Unlike images created and projected by destination marketing organizations (DMOs), pictorial UGC reflects users' perceptions of a destination. This study compared images of Peru collected from a DMO's site and from Flickr, a photo-sharing website and identified statistical differences in several dimensions of these images. The study visualized these differences by constructing maps representing "aggregated" projected and perceived images of Peru, as well as maps of geographical distribution of the images.
机译：近年来，随着新媒体和通信技术的到来，互联网上用户生成的内容（UGC）越来越被认为是一种可靠的口碑形式。诸如Facebook，Flickr和Panoramio之类的社交媒体网站允许游客通过在线上传旅行照片来与他人分享他们的旅行经历，这项活动已在互联网用户中广受欢迎。与目的地营销组织（DMO）创建和投影的图像不同，图形化的UGC反映了用户对目的地的感知。这项研究比较了从DMO网站和照片共享网站Flickr收集的秘鲁图像，并确定了这些图像在几个维度上的统计差异。该研究通过构建代表秘鲁的“聚合的”投影和感知图像的地图以及这些图像的地理分布图，可视化了这些差异。

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