Planning for an Organization's Social Media Debut

JANET   FRASER

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Planning for an Organization's Social Media Debut

机译：规划组织的社交媒体首次亮相

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Social media tools can bring organizations closer to the public and to partners. A preliminary investment of time is required to set goals, identify the target audience, and acquire the necessary resources to execute the plan with success. An organization seeking to apply social media tools for public outreach should first answer three questions: 1. Why use a social media tool? Not all social media tools are created equal or for the same purpose. An organization may gain vastly different results from a Twitter account, which provides short, yet frequent information updates, than from a Facebook page, designed for people to make connections and to share information about themselves and their interests. Before selecting a social networking medium, an organization should determine and set goals for its social media presence.

机译：社交媒体工具可以使组织更接近公众和合作伙伴。需要初步的时间投入来设定目标，确定目标受众并获得必要的资源以成功执行计划。寻求将社交媒体工具用于公共宣传的组织应首先回答三个问题：1.为什么要使用社交媒体工具？并非所有社交媒体工具都是平等创建或出于相同目的而创建的。一个组织可以从一个提供简短而又频繁的信息更新的Twitter帐户获得一个与Facebook页面相比的完全不同的结果，该帐户旨在使人们建立联系并共享有关自己和自身利益的信息。在选择社交网络媒体之前，组织应确定其社交媒体的存在并设定目标。

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《TR news》 |2010年第271期|p.19|共1页
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JANET FRASER;
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Planning for an Organization's Social Media Debut

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