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Evaluation of south-Australia's TravelSmart project: Changes in community's attitudes to travel

机译：对南澳大利亚的TravelSmart项目的评估：社区对旅行态度的变化

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The research this paper presents is from the TravelSmart Households in the West project (THITW), which was implemented in Western Adelaide, South Australia by the South Australian Department of Transport, Energy and Infrastructure (SA DTEI). The primary aim of this project was to reduce transport-related greenhouse gas emissions through travel behaviour changes. In this paper, we present a study where before and after surveys were conducted to evaluate to what extent this project impacted the community's attitudes with respect to travel behaviour change, that is, not to evaluate their behaviour change, but to see if the THITW Project impacted their attitudes about use of car and alternatives to the car. The results show that in the before survey, inadequate public transport did not get mentioned as one of the most cited disadvantages of reducing car use while in the after survey, public transport has come into the minds of both THITW participants and non-participants. Moreover, an analysis of attitudinal statement scales shows that, compared to the 2005 survey, the THITW Project has contributed to some degree of attitude change. Particularly, evidence was found that THITW participants have significantly increased their willingness to reduce car use. We conclude that evidence exists that the THITW project has had the desired effect of changing participants' attitudes towards reducing car use.
机译：本文提出的研究来自西部的TravelSmart家居项目（THITW），该项目由南澳大利亚交通，能源和基础设施部（SA DTEI）在南澳大利亚的阿德莱德西部实施。该项目的主要目的是通过改变出行行为来减少与运输有关的温室气体排放。在本文中，我们提供了一项研究，在此之前和之后进行了调查，以评估该项目在多大程度上影响了社区对出行行为改变的态度，即不评估其行为改变，而是查看THITW项目是否影响了他们对汽车使用和汽车替代品的态度。结果表明，在之前的调查中，没有提到公共交通不足是减少汽车使用的最常提及的缺点之一，而在之后的调查中，THITW参与者和非参与者都已经想到了公共交通工具。此外，对态度陈述量表的分析表明，与2005年的调查相比，THITW项目在某种程度上改变了态度。特别是，有证据表明，THITW参与者大大增加了减少使用汽车的意愿。我们得出的结论是，有证据表明THITW项目已经产生了预期的效果，改变了参与者对减少汽车使用的态度。

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