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Frequent-Flier Programs as a Determinant in the Selection of Preferred Airlines by Corporations

机译：常旅客计划是公司选择首选航空公司的决定因素

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摘要

Frequent-flier programs (FFPs) are used by airlines to generate loyalty and attract new customers. Research has shown that these programs significantly affect travelers' choice of airlines. In the managed travel environment where corporations select preferred airlines based on various determinants, it remains unclear whether these programs play a role in the selection process. A conceptual model of factors influencing corporate airline selection was formulated, positioning FFPs as one of the variables that may play a role. Exploratory factor analysis was done to test the conceptual model with the results showing that FFPs form part of business travelers' needs. Based on the results the conceptual model could be adjusted to provide the main factors and their related variables that influence corporate travel managers in selecting preferred airlines. It became evident that, within the boundaries of the study, frequent-flier programs were, in relation to other variables, generally not considered as important in the selection of a preferred airline by corporations.
机译：航空公司使用常旅客计划（FFP）来建立忠诚度并吸引新客户。研究表明，这些计划会严重影响旅客对航空公司的选择。在公司根据各种决定因素选择首选航空公司的旅行管理环境中，尚不清楚这些计划是否在选择过程中发挥作用。建立了影响公司航空公司选择的因素的概念模型，将FFP定位为可能起作用的变量之一。进行了探索性因素分析以测试概念模型，结果表明FFP构成了商务旅客需求的一部分。根据结果​​，可以对概念模型进行调整，以提供影响公司差旅经理选择首选航空公司的主要因素及其相关变量。显而易见的是，在研究范围内，相对于其他变量而言，常旅客计划在公司选择首选航空公司方面通常不被认为是重要的。

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