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Travel Planning: Searching for and Booking Airline Seats on the Internet

机译:出行计划:在Internet上搜索和预订航空公司座位

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摘要

This article is based on a survey of 374 airline passengers sampled at an airport. We examine how travelers search for and then buy airline seats, determine which distribution channel dominates, calculate what percentages of online searches convert to actual bookings on the same website, and report why people switch. We also examine which travelers book, and then rebook airline seats, and why. We then measure the differences in how travelers view several Internet and website issues, the differences between Internet users and nonusers, between business and pleasure travelers, and between men and women. We update the most important reasons for airline choice, in an era when online bookings predominate. Finally, we report our findings (some counterintuitive) and their implications for airlines and third-party websites (online travel agents).
机译:本文基于对在机场采样的374名航空公司乘客的调查。我们研究旅行者如何搜索然后购买飞机座位,确定哪个分销渠道占主导地位,计算在同一网站上在线搜索转换为实际预订的百分比,并报告人们转换原因。我们还将检查哪些旅客可以预订,然后重新预订飞机座位,以及原因。然后,我们测量旅行者在查看多个Internet和网站问题方面的差异,互联网用户与非用户之间,商务和休闲旅行者之间以及男性与女性之间的差异。在当前在线预订占主导地位的时代,我们更新了选择航空公司的最重要原因。最后,我们报告我们的发现(有悖常理)及其对航空公司和第三方网站(在线旅行社)的影响。

著录项

  • 来源
    《Transportation journal》 |2012年第1期|p.80-98|共19页
  • 作者单位

    Marketing Program Director Department of Marketing Albers School of Business and Economics Seattle University Seattle, WA 98122-4340;

    Albers School of Business and Economics Seattle University Seattle,WA 98122-4340;

    Albers School of Business and Economics Seattle University Seattle, WA 98122-4340;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    airline; booking; internet; websites;

    机译:航空公司;预订互联网;网站;

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