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Consumer intentions for alternative fuelled and autonomous vehicles: A segmentation analysis across six countries

机译：替代燃料和自动驾驶汽车的消费者意愿：六个国家的细分分析

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Rapid advances in the development of autonomous and alternative-fuel vehicles (AFVs) are likely to transform the future of mobility and could bring benefits such as improved road safety and lower emissions. Achieving these potential benefits requires widespread consumer support for these disruptive technologies. To date, research to explore consumer perceptions of transport innovations has tended to consider them in isolation (e.g., driverless cars, electric vehicles). The current paper examines the predictors of consumer interest in and willing to pay for both AFVs and autonomous vehicles through a choice experiment conducted in six diverse markets: Germany, India, Japan, Sweden, UK and US. Using Latent Class Discrete Choice Models, we observe significant heterogeneity both within and across the country samples. For example, while Japanese consumers are generally willing to pay for autonomous vehicles, in most European countries, consumers need to be compensated for automation. Within countries, though, we found some segments - typically, those with a university degree, and self-identifying as having a pro-environmental identity and as being innovators- are more in favour of automation. Significantly, we also found that support for autonomous vehicles is associated with support for AFVs, perhaps, due to common demographic or socio-psychological predictors of both types of innovative technology. These findings are valuable for policymakers and the automotive industry in identifying potential early adopters, as well as consumer segments or cultures less convinced to adopt these innovative transport technologies.
机译：自动驾驶和代用燃料汽车（AFV）的发展迅速进步可能会改变出行的未来，并可能带来诸如改善道路安全和降低排放等好处。为了获得这些潜在利益，需要消费者对这些破坏性技术的广泛支持。迄今为止，探索消费者对运输创新的看法的研究倾向于孤立地考虑它们（例如无人驾驶汽车，电动汽车）。本论文通过在六个不同市场上进行的选择实验，检验了消费者对AFV和自动驾驶汽车的兴趣和愿意支付的预测因素：德国，印度，日本，瑞典，英国和美国。使用潜在类别离散选择模型，我们观察到了国家内部和国家之间样本的显着异质性。例如，尽管日本消费者通常愿意为自动驾驶汽车付费，但在大多数欧洲国家，消费者需要获得自动化补偿。但是，在国家/地区内，我们发现某些细分市场（通常是那些具有大学学历的，具有自我认同的，具有环保意识的人和作为创新者的人）更倾向于自动化。重要的是，我们还发现，对自动驾驶汽车的支持与对AFV的支持相关，这可能是由于两种创新技术的共同人口统计或社会心理预测因素所致。这些发现对于决策者和汽车行业确定潜在的早期采用者以及不那么相信采用这些创新运输技术的消费者群体或文化具有宝贵的价值。

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