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People's current mobility costs and willingness to pay for Mobility as a Service offerings

机译：人们目前的流动性成本和愿意为服务提供的行动费用

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摘要

Mobility as a Service (MaaS) is a concept that is based on the idea of providing customers with comprehensive mobility services by seamlessly combining various modes of transport. The scientific research on this theme has increased considerably over the last few years, but very little research has so far been conducted on people's willingness to pay for new MaaS services. This study presents the results of a survey (representative sample size 6,000, number of respondents 1,176, response rate 19.6%) conducted in Finland regarding people's willingness to pay for MaaS offerings. The study also estimates the current mobility costs of the respondents and relates their willingness to pay for MaaS to their mobility costs. Analysis includes also a linear regression model of willingness to pay for MaaS. As a result of the study, it was found that 43% of the respondents would be willing to adopt a mobility package, assuming it could cover all mobility needs of the respondent. For such a mobility package, the respondents were willing to pay approximately (sic)140 on average, while their relative willingness to pay was an average of approximately 64% of their current mobility costs. However, it should be noted that due the limitations of the study, the results are mostly indicative and further research is called for to grasp the multifaceted qualitative elements related to willingness to pay for MaaS. This study shows some significant variation between user groups in the respondents' willingness to pay relative to their estimated mobility costs, as well as their absolute willingness to pay. The variation maybe due to the fact that MaaS is still largely unknown as a concept and the challenge that the mobility package which fulfils individual needs differs from person to person. According to the results, MaaS should lower the mobility costs for users in order to be financially attractive.
机译：作为服务（MAA）的移动性是一种基于为客户提供全面的移动服务的想法，通过无缝结合各种运输方式。对这一主题的科学研究在过去几年中增加了很大的增加，但到目前为止已经对人们愿意为新的MAA服务支付的愿意进行了很少的研究。本研究介绍了芬兰在芬兰开展的芬兰进行的调查（代表样本大小6,000，受访者数量为1,176，响应率为19.6％），就人们愿意为MAAS提供支付。该研究还估计了受访者目前的流动性成本，并使他们愿意为其移动成本支付MAA。分析还包括支付MAA支付愿意的线性回归模型。由于研究，发现43％的受访者愿意采取移动包，假设它可以涵盖被告的所有移动性需求。对于这种移动包，受访者愿意平均支付大约（SIC）140，而他们相对愿意支付的平均约占其目前流动费用的64％。但是，应该指出的是，由于研究的局限性，结果主要是指示性，并要求进一步研究，以掌握与拟缴MAA支付愿意的多方面的定性因素。本研究表明，受访者在相对于其估计的流动性成本之间的支付愿意支付的意愿以及他们的绝对意愿。变异可能是由于MAAS仍然很大程度上是一个概念，并且符合个人需求的流动包与人与人不同的概念。根据结果​​，MAAS应降低用户的移动性成本，以便在经济上具有吸引力。

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