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The impact of operational exposure and value-of-time on customer choice: Evidence from the airline industry

机译:运营风险和时间价值对客户选择的影响:来自航空业的证据

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摘要

This study examines how a passenger's operational exposure and value-of-time moderate the relationship between airline quality and passenger choice. Using a choice model, we show that the positive impact of providing nonstop flights and higher on-time performance is enforced by a passenger's exposure to airline operations, and high time value. In particular, the results show that segmenting passengers by their operational exposure may generate demand, even in a fairly standardized service operations industry, such as the airline industry. Finally, we discuss potential ways that airlines can discriminate the quality or the price of services provided based on our findings. (C) 2017 Elsevier Ltd. All rights reserved.
机译:这项研究研究了乘客的操作风险和时间价值如何缓和航空公司质量与乘客选择之间的关系。使用选择模型,我们表明,提供不间断航班和更高的准点率性能的积极影响是由乘客对航空公司运营的了解以及较高的时间价值所实现的。尤其是,结果表明,即使在相当标准化的服务运营行业(例如航空业)中,按运营风险对乘客进行细分也可能会产生需求。最后,我们讨论了航空公司根据我们的发现来区分所提供服务的质量或价格的潜在方法。 (C)2017 Elsevier Ltd.保留所有权利。

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