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首页> 外文期刊>Transportation Research >Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars
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Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars

机译：混合选择模型的扩展范围允许混合社会影响力和潜在态度：适用于打算购买的电动汽车

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摘要

Recently, policy makers' expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.
机译：最近，政策制定者对电动汽车在减少排放中的作用的期望大大提高了。同时，有关购买意愿的学术研究也大大增加。最初，大多数研究都集中在效用属性和价格上。最近，估计了几种混合选择模型，其中包括态度对选择概率的影响。此外，一些研究引起了人们对社会影响的关注。为了促进这一研究领域，本文报告了扩展的混合选择的结果，该选择同时在单个购买意向综合模型中估计了所有这些不同的影响。结果表明该模型表现良好。成本方面的考虑对电动汽车的实用性贡献最大。社会影响力的重要性不那么重要，但是也有证据表明，当人们对电动汽车抱有积极的舆论并且市场份额几乎成为其社交网络朋友的一半时，人们就会倾向于将其考虑在内。购买电动汽车的意愿还受到对环境问题和技术接受度的态度的影响。

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  • 来源
    《Transportation Research》 |2014年第11期|71-85|共15页
  • 作者

    Jinhee Kim; Soora Rasouli; Harry Timmermans;

  • 作者单位

    Eindhoven University of Technology, Department of Urban Science and Systems, Urban Planning Group, PO Box 513, Vertigo 8.19, 5600MB Eindhoven,The Netherlands;

    Eindhoven University of Technology, Department of Urban Science and Systems, Urban Planning Group, PO Box 513, Vertigo 8.25, 5600MB Eindhoven,The Netherlands;

    Eindhoven University of Technology, Department of Urban Science and Systems, Urban Planning Group, PO Box 513, Vertigo 8.18, 5600MB Eindhoven,The Netherlands;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 关键词

    Social influence; Latent attitudes; Hybrid choice model; Electric car; Stated choice experiment;

    机译：社会影响力;潜在的态度;混合选择模型;电子车;陈述选择实验;

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