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The dark side of business travel: A media comments analysis

机译：商务旅行的阴暗面：媒体评论分析

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The publication of 'A darker side of hypermobility' (Cohen and Gossling, 2015), which reviewed the personal and social consequences of frequent travel, led to considerable media coverage and sparking of the public imagination, particularly with regards to the impacts of business travel. It featured in more than 85 news outlets across 17 countries, engendering over 150,000 social media shares and 433 media comments from readers, with the latter a source of insight into how the public reacts online when faced with an overview of the negative sides of frequent business travel. The present paper is theoretically framed by the role of discourse in social change and utilises discursive analysis as a method to evaluate this body of media comments. Our analysis finds two key identities are performed through public responses to the explicit health and social warnings concerned with frequent business travel: the 'flourishing hypermobile' and the 'floundering hypermobile'. The former either deny the health implications of frequent business travel, or present strategies to actively overcome them, while the latter seek solace in the public dissemination of the health warnings: they highlight their passivity in the construction of their identity as hypermobile and its associated health implications. The findings reveal a segment of business travellers who wish to reduce travel, but perceive this as beyond their locus of control. Business travel reductions are thus unlikely to happen through the agency of individual travellers, but rather by changes in the structural factors that influence human resource and corporate travel management policies. (C) 2017 Elsevier Ltd. All rights reserved.
机译：出版了《高机动性的更黑暗的一面》（Cohen和Gossling，2015年），该书回顾了频繁旅行对个人和社会的影响，引起了媒体的广泛报道并激发了公众的想象力，尤其是在商务旅行的影响方面。它在17个国家/地区的85个以上新闻媒体中脱颖而出，吸引了超过150,000的社交媒体分享和433读者的媒体评论，其中后者是洞悉公众在面对频繁业务不利方面时如何在线反应的见解旅行。本文在理论上以话语在社会变革中的作用为框架，并利用话语分析作为评估媒体评论主体的一种方法。我们的分析发现，通过对与频繁出差相关的显式健康和社会警告进行公开回应，可以得出两个关键身份：“蓬勃发展的超级机动”和“泛滥的超级机动”。前者要么否认经常出差对健康的影响，要么提出主动克服这些问题的策略，而后者则寻求在公众传播健康警告方面寻求安慰：他们在建立超级行动者及其相关健康的身份时强调了被动性含义。调查结果表明，一部分商务旅客希望减少旅行，但认为这超出了他们的控制范围。因此，减少商务旅行的可能性不大可能通过单个旅行者的代理来实现，而是通过影响人力资源和公司旅行管理政策的结构性因素的变化来实现的。 （C）2017 Elsevier Ltd.保留所有权利。

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