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Consumer purchase intentions for electric vehicles: Is green more important than price and range?

机译:消费者购买电动汽车的意图:绿色比价格和价格范围重要吗?

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摘要

In view of global warming and climate change, a transition from combustion to electric vehicles (EVs) can help to reduce greenhouse gas emissions and improve air quality. However, high acquisition costs and short driving ranges are considered to be main factors which impede the diffusion of EVs. Since electricity needs to be produced from renewable energy sources for EVs to be a true green alternative, the environmental performance of EVs is also presumed to be an important factor. This paper investigates the role of environmental performance compared to price value and range confidence regarding consumer purchase intentions for EVs. To develop our hypothesis, we interview 40 end-user subjects about their beliefs toward EVs. Then, we perform 167 test drives with a plug-in battery EV and conduct a survey with the participants to test the hypothesis. Results of a structural equation modeling support the hypothesis that the environmental performance of EVs is a stronger predictor of attitude and thus purchase intention than price value and range confidence. (C) 2017 ElseVier Ltd. All rights reserved.
机译:考虑到全球变暖和气候变化,从燃烧过渡到电动汽车(EV)可以帮助减少温室气体排放并改善空气质量。但是,高购置成本和较短的行驶里程被认为是阻碍电动汽车普及的主要因素。由于电动汽车需要由可再生能源生产的电力才能成为真正的绿色替代品,因此电动汽车的环境性能也被认为是重要的因素。本文研究了环境绩效相对于价格价值的作用,以及有关电动汽车消费者购买意愿的范围置信度。为了建立我们的假设,我们采访了40位最终用户受试者关于他们对电动汽车的信念。然后,我们使用插电式电动汽车进行167次试驾,并与参与者进行调查以检验假设。结构方程模型的结果支持以下假设:电动汽车的环境性能比价格值和区间置信度更能表示态度,因此更倾向于购买意愿。 (C)2017 ElseVier Ltd.保留所有权利。

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