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Factors influencing the purchasing decisions of low emission cars: A study of Slovenia

机译：影响低排放汽车购买决策的因素：斯洛文尼亚的研究

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This paper presents a study of customer preferences and opinions about alternative fuel vehicles. Nowadays the studies of green technologies, especially in the area of green transport, are interesting for policy makers, vehicle producers, customers and energy suppliers. Many stakeholders from public and private sector are investing a lot of effort to identify consumer behaviour for future improvements in development of their green products and strategies. This study is a modification of previously conducted research on customer behaviour on the same topic in Scotland. The survey includes almost 700 participants to identify the most important parameters of consumer behaviour related to purchase of alternative fuel vehicle. Therefore the questionnaire includes different factors, combining financial and technical aspects, environmental performance and vehicle design. Results have revealed that the most relevant factor for purchasing low emission vehicle is total vehicle price, and that the segment of potential alternative fuel vehicles buyers is much larger than we initially anticipated. Such vehicles are, surprisingly, also more attractive for the older population, according to our results. (C) 2014 Elsevier Ltd. All rights reserved.
机译：本文介绍了对替代燃料汽车的客户偏好和意见的研究。如今，绿色技术的研究，特别是在绿色交通领域的研究，对于政策制定者，车辆生产商，客户和能源供应商来说非常有趣。来自公共和私营部门的许多利益相关者正在投入大量精力来确定消费者的行为，以改进其绿色产品和策略的开发。这项研究是对苏格兰先前针对同一主题的客户行为进行的研究的改进。该调查包括将近700名参与者，以确定与购买替代燃料汽车有关的消费者行为的最重要参数。因此，该问卷包括财务和技术方面，环境绩效和车辆设计方面的不同因素。结果表明，购买低排放车辆最相关的因素是车辆总价格，而潜在的替代燃料车辆购买者的细分市场比我们最初预期的要大得多。根据我们的结果，令人惊讶的是，这样的车辆对老年人群也更具吸引力。 （C）2014 Elsevier Ltd.保留所有权利。

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