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The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary

机译:在线购物和个人活动旅行行为之间的相互作用:基于GPS的活动旅行日记的分析

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Accompanying the widespread use of the Internet, the popularity of e-commerce is growing in developing countries such as China. Online shopping has significant effects on in-store shopping and on other personal activity travel behavior such as leisure activities and trip chaining behavior. Using data collected from a GPS-based activity travel diary in the Shangdi area of Beijing, this paper investigates the relationships between online shopping, in-store shopping and other dimensions of activity travel behavior using a structural equation modelling framework. Our results show that online buying frequency has positive effects on the frequencies of both in-store shopping and online searching, and in-store shopping frequency positively affects the frequency of online searching. Frequent online purchasers tend to shop in stores on weekends rather than weekdays. We also found a negative effect of online buying on the frequency of leisure activities, indicating that online shopping may reduce out-of-home leisure trips.
机译:伴随着Internet的广泛使用,电子商务在诸如中国这样的发展中国家日益普及。在线购物对店内购物和其他个人活动旅行行为(例如休闲活动和旅行连锁行为)具有重大影响。本文使用从北京上地地区基于GPS的活动旅行日记中收集的数据,使用结构方程建模框架研究了在线购物,店内购物和活动旅行行为的其他维度之间的关系。我们的结果表明,在线购买频率对店内购物和在线搜索的频率均具有积极影响,而店内购物频率则对在线搜索的频率具有积极影响。频繁的在线购买者倾向于在周末而非工作日在商店购物。我们还发现在线购买对休闲活动的频率有负面影响,这表明在线购物可以减少户外休闲旅行。

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