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Importance of traveler attitudes in the choice of public transportation to work: findings from the Regional Transportation Authority Attitudinal Survey

机译：旅行者态度在选择公共交通工具上班的重要性：区域交通管理局态度调查的结果

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摘要

The commute mode choice decision is one of the most fundamental aspects of daily travel. Although initial research in this area was limited to explaining mode choice behavior as a function of traveler socioeconomics, travel times, and costs, subsequent studies have included the effect of traveler attitudes and perceptions. This paper extends the existing body of literature by examining public transit choice in the Chicago area. Data from a recent Attitudinal Survey conducted by the Regional Transportation Authority (RTA) in Northeastern Illinois were used to pursue three major steps. First, a factor analysis methodology was used to condense scores on 23 statements related to daily travel into six factors. Second, the factor scores on these six dimensions were used in conjunction with traveler socioeconomics, travel times, and costs to estimate a binary logistic regression of public transit choice. Third, elasticities of transit choice to the six factors were computed, and the factors were ranked in decreasing order of these elasticities. The analysis provided two major findings. First, from a statistical standpoint, the attitudinal factors improved the intuitiveness and goodness-of-fit of the model. Second, from a policy standpoint, the analysis indicated the importance of word-of-mouth publicity in attracting new riders, as well as the need for a marketing message that emphasizes the lower stress level and better commute time productivity due to transit use.
机译：通勤模式选择决定是每日旅行的最基本方面之一。尽管该领域的最初研究仅限于根据旅行者社会经济学，出行时间和费用来解释模式选择行为，但随后的研究却包括了旅行者态度和观念的影响。本文通过研究芝加哥地区的公共交通选择来扩展现有的文学体系。来自伊利诺伊州东北部地区运输管理局（RTA）最近进行的态度调查得出的数据被用于执行三个主要步骤。首先，使用因素分析方法将与日常出行相关的23条陈述的得分压缩为六个因素。其次，将这六个维度的要素得分与旅行者的社会经济学，旅行时间和成本结合起来，以估算公共交通选择的二元逻辑回归。第三，计算对这六个因素的过境选择弹性，并按这些弹性的降序对因素进行排序。该分析提供了两个主要发现。首先，从统计学的角度来看，态度因素改善了模型的直观性和拟合优度。其次，从政策的角度来看，分析表明了口碑宣传在吸引新车手方面的重要性，以及对营销信息的需求，该信息强调因使用公交而降低压力水平并提高通勤时间生产率。

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